VICTORIA LA MALA

When you think of traditional Mexican music, you don’t think of a saucy, sexy powerhouse Latina diva with a hip-hop swagger and a whole lot of heart. However, Victoria “La Mala” Ortiz is about to change that perception for good. The singer and songwriter transforms the Banda genre with her impressive vocal range, striking style, and urban savvy. She describes this enigmatic musical hybrid best. “If 2Pac and Selena had a child, it would be me,” the singer declares with a grin. “I have old school influences with a new spirit.”

As a child in Mexico City, Victoria started singing nursery rhymes literally before she learned to speak. She can recall wild parties with a live Banda or Mariachi band performing at her family’s home, immersing her in music. Moving to New York City, she formally pursued her dream of becoming a singer, cutting her first demo in between late nightclub gigs. Those songs eventually fell into the hands of tastemaker Pepe Garza. Victoria’s debut single “Ahora Soy Mala” hit airwaves and incited a flurry of requests.

As her stardom rose in Mexico, the States also started to take notice in a big way. In 2015, Victoria made her debut in the US by being on Billboard’s first Latin Artist to Watch article as the only female and the only artist in her genre. She ended the year being recognized in People En Espanol’s Hot List, again being one of only 2 female artists and the only one in Regional Mexican music.

In 2016, Victoria was nominated for Premios Juventud’s Producers Choice awards. That same year, her single “Vete Mucho,” which has the traditional sound of Mexican corridos but with Victoria’s twist, became a female empowerment anthem. Regarding this track Victoria has said,” It’s important for me to inspire and empower women. There is a generation of girls like me who are young, strong, independent, and need to be heard.”

2017 has been her most successful year to date with major television appearances, chart-topping songs, and international recognition. Mala’s most recent single, “Si Va A Doler Que Duela,” remained on the #1 position during four consecutive weeks in El Salvador, making her the first-ever female Mexican regional music singer to do so. The song also topped all six different musical charts in Guatemala; making it the first time an artist has achieved such impressive feat. In the US, her single was even included on Billboard’s Top 40. By the end of the year, Victoria was one of the celebrity participants on Univision’s popular dancing competition, ‘Mira Quien Baila,’ where she danced in support of Casa de Esperanza, a non-profit organization that provides shelter and services to women and children who have been victims of domestic violence.

Not surprisingly, her talent has landed her important accolades from renowned publications. Victoria was named one of the “5 Mexican Millennials You Need to Hear” by Billboard. She also earned a nomination at the 2017 Premios Juventud for the “Mejor Fashionista” Award, thanks to her unique style. Victoria is currently working on her upcoming album to be released later this year. She has also been confirmed to open up for Romeo Santos’ Golden tour in select cities throughout the West Coast and Texas.

Cuando uno piensa en música regional mexicana tradicional, no pensamos en una diva latina, pícara, sexy e imponente, con un toque de Hip-Hop y de gran corazón. Sin embargo, Victoria “La Mala” Ortiz está a punto de cambiar esa precepción para siempre, pues la cantante y compositora transforma el género de banda con su impresionante registro vocal, su estilo sorprendente y su experiencia urbana. Ella describe este enigmático híbrido musical de la mejor forma: “Si 2Pac y Selena tuvieran una hija, esa sería yo”, declara la cantante con una sonrisa. “Yo tengo influencias del pasado con un espíritu nuevo”.

Desde muy pequeña en la ciudad de México, Victoria empezó a cantar canciones de cuna, literalmente antes de ella aprendiera a hablar. Ella recuerda la locura de las fiestas semanales en casa de su familia, a ritmo de banda o mariachi y como éstos géneros la inspiraron a sumergirse en la música. Después de mudarse a la ciudad de Nueva York, ella empezó formalmente a buscar su sueño de convertirse en cantante, grabando su primer demo al mismo tiempo que realizaba presentaciones por las noches en diferentes clubs de la ciudad. Esas canciones eventualmente llegaron a las manos del influyente empresario y creador de tendencias, Pepe Garza. Justo después de que el sencillo debut de Victoria “Ahora Soy Mala” fuera lanzado en la radio, la cantante empezó a recibir propuestas continuamente.

Al mismo tiempo que su éxito crecía en México, los Estados Unidos empezaron a notarla de gran manera. En el 2015, Victoria hizo su debut en los EE.UU. en la primera edición del artículo “Artistas Latinos A Seguir“ de la reconocida revista Billboard, convirtiéndose en la única mujer y la única artista de su género en figurar en esta sección. Ella terminó ese año siendo reconocida en el listado Hot List de la revista People En Español, en donde fue la única artista del género regional mexicano y sólo una de dos mujeres en la música.

En el 2016, Victoria recibió una nominación a los Premios Juventud en la categoría “Producers Choice”. En ese mismo año su sencillo “Vete Mucho”, que tiene el sonido tradicional de los corridos pero con la influencia de Victoria, se convirtió en un himno al empoderamiento femenino. Victoria comentó lo siguiente sobre esta canción: “Es importante para mí el inspirar y empoderar a las mujeres. Hay una generación de niñas como yo que son jóvenes, fuertes e independientes que necesitan ser escuchadas”.

El 2017 ha sido el año más exitoso para Victoria hasta la fecha, este incluyó apariciones en programas importantes de TV, canciones en los puestos más altos de los listados y reconocimiento internacional. Su sencillo más reciente, “Si Va A Doler Que Duela”, se mantuvo en la posición #1 en El Salvador durante cuatro semanas consecutivas, convirtiéndola en la primera cantante de música regional mexicana en la historia en lograrlo. La canción también lideró los seis listados musicales más importantes en Guatemala, ésta es la primera vez que un artista alcanza este honor tan impresionante. En los Estados Unidos, su sencillo se posicionó en el top 40 de la lista de Billboard. Hacia el final del año, Victoria fue una de las celebridades que participaron en el popular concurso de baile de la cadena Univisión ‘Mira Quien Baila’, en donde ella bailó en apoyo a la Casa de Esperanza, una organización sin fines de lucro que provee refugio y servicios a mujeres y niños que han sido víctimas de la violencia doméstica.

No es ninguna sorpresa que su talento le haya significado elogios significativos de parte de importantes publicaciones. Victoria fue nombrada como una de “5 Millenials Que Usted Debe Escuchar” por la revista Billboard. Ella también recibió una nominación a los Premios Juventud 2017 en la categoría de “Mejor Fashionista”, gracias a su estilo único. Victoria está trabajando actualmente en su álbum programado para ser lanzado a finales de este año. También ha sido confirmada para abrir los conciertos del ‘Golden Tour’ de Romeo Santos, donde se presentará en la mayor parte de las fechas de la costa Oeste y Texas.

Discography

Victoria La Mala - Corazón Valiente

RELEASED ON 13/07/2018

Victoria La Mala - Corazón Valiente

Victoria La Mala

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Victoria La Mala - Merezco Mucho Más

RELEASED ON 23/03/2018

Victoria La Mala - Merezco Mucho Más

Victoria La Mala

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Victoria La Mala - Vete Mucho

RELEASED ON 03/02/2017

Victoria La Mala - Vete Mucho

Victoria La Mala

BUY THIS MUSIC

MEDIA

LATEST POSTS

‘La Mala’ Also Launched A Fundraiser Campaign To Support Affected Families Through The RAICES Foundation

In addition to being considered one of the most important rising talents in the Regional Mexican music genre, Victoria ‘La Mala’ is also a great supporter of her community and fights for the rights of immigrants and Latinos in the United States.
Her new song, ‘Corazón Valiente,’ is a great testament to her commitment and advocacy work. The track was originally written as a response to the issues affecting DREAMers following the government’s decision to rescind DACA. As an immigrant herself, ‘La Mala’ felt compelled to write about her personal experiences and how these inhumane policies have affected her loved ones directly.
‘Corazón Valiente’ is a powerful anthem that speaks about the crucial role immigrants and their hard work play in the United States and how they should be appreciated rather than mistreated. The lyrics pay tribute to the courage and resilience of those willing to risk their lives and leave everything behind for a better life for themselves and their families. The release is accompanied by a beautiful lyric video to help share these important messages with her fans.

Victoria ‘La Mala’ – “Corazón Valiente” (Lyric Video)

In light of the current narrative surrounding the separation of families at the border and the anti-immigrant sentiment the country faces, releasing this empowering song now is not only a timely decision but an imperative one to support the #KeepingFamiliesTogether movement.
This heartfelt track was co-written by ‘La Mala’ and Latin Grammy award winning songwriter Claudia Brant, and produced by Brant and Ezequiel “Cheche” Alara. Aside from his role as a producer, Alara also lent his musical talents on strings, keyboards, and the accordion. He has previously worked with Alejandro Sanz, Lady Gaga, Los Tigres del Norte, Christina Aguilera, among many others. GRAMMY Award Winning Engineer and Producer Rafa Sardina, was also part of this production. He has a long history working with artists such as Celine Dion, Stevie Wonder, Lady Gaga, Michael Jackson, Juanes, Placido Domingo, and Alejandro Sanz.
Taking her commitment to support the affected families a step further, Victoria ‘La Mala’ launched a Facebook fundraiser campaign called ‘Corazón Valiente’ to raise money that will directly go to the RAICES Foundation, which is a nonprofit agency providing legal services to underserved immigrant children, families, and refugees.
In line with these ideals, ‘La Mala’ attended the Families Belong Together-Freedom for Immigrants March in Los Angeles on June 30th —nationwide demonstration aimed at sending a message to Trump administration’s zero-tolerance immigration policy. She marched hand-in-hand with thousands of others who wanted to raise their voices against injustice. Her song ‘Corazón Valiente’encapsulates that feeling.
“Corazón Valiente” is available now on TIDAL: http://viclama.la/cv-t  
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In addition to her increasingly successful musical career, Victoria ‘La Mala’ is deeply committed to supporting her community, especially young girls with big dreams. Victoria created the #TeamMalaPromGiveaway initiative four years ago to provide teenage girls with a beautiful prom dress and everything they need for them to have an unforgettable night.
After an overwhelming response from dozens of young girls, she hosted a celebratory event for the winners of the #TeamMalaPromGiveaway initiative at West Adams Preparatory High School in Los Angeles this weekend, where she was able to present 50 young girls with their prom dresses, shoes, accessories and other beauty items. Thanks to #TeamMalaPromGiveaway, the Roc Nation team, and the support of the sponsors: Special Occasions, Nina Shoes, Fenty Beauty, Glam Squad, Andes Florist, Petals LA, Dress Outlet, Representing Showroom, Tarina Tarantino, Seychelles, OK1984, Viva Los Cupcakes, AJ Morgan Sunglasses, LA Clippers, BBJ Linens, Yvet Armeni, and various individuals who donated dresses and other accessories, a great group of young women will be able to have the prom night of their dreams.
“It’s such an incredible feeling to see how the Team Mala Prom Giveaway is growing every year! It has always been important for me to empower women & especially the young women of our community. They made such an effort to graduate from high school and they deserve to enjoy their prom & have an unforgettable night. I am beyond grateful for all the sponsors this year that allowed us to make these girls dream come true!” – Victoria ‘La Mala’
CLICK on the image or the link to see more photos.
Photo Credit: Roc Nation
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In addition to her increasingly successful musical career, Victoria ‘La Mala’ is deeply committed to supporting her community, especially young girls with big dreams. With that in mind, in 2015 the artist launched the #TeamMalaPromGiveaway initiative in Los Angeles to provide teenage girls with a beautiful prom dress and everything they need for them to have an unforgettable night. Victoria wants to make sure that every girl gets the opportunity to attend and enjoy important high school experiences such as prom, even if resources are limited.   “As a daughter of a single mom, I know how hard it can be for families to make ends meet and afford school expenses. Prom is such an important milestone… I want to make it a reality for teenage girls who have not only earned the honor of graduating high school, but are also pushing to do amazing things in their future” – Victoria ‘La Mala’     On March 26th, Victoria ‘La Mala’ will select 50 girls from all submitted applications and on April 14th, she will host a celebratory event for the winners, where the girls will pick up their prom dresses and other items. Thanks to #TeamMalaPromGiveaway a great group of young women will be able to have the prom night they always dreamed of having.   To learn more about how to participate in #TeamMalaPromGiveaway please visit: https://viclama.la/2018prom
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In Addition To ‘La Mala’, Other Artists Such As Olga Tañón, Romeo Santos, Maluma, Ozuna And Bad Bunny Are Also Confirmed To Participate In This Epic Night
Earlier today, it was announced that the popular singer of regional Mexican music, Victoria 'La Mala' will participate in the 30th edition of "Premio Lo Nuestro a la Musica Latina."
During this edition, the best of Latin music will be celebrated. The gala will revive historical moments and will take the audience on a 30-year journey of Hispanic musical history, with collaborations that will surely leave their mark. Among the artists announced today are also, Olga Tañón, who with 30 statuettes, is the artist with the most PLN awards; the renowned singer, Romeo Santos; also some of the hottest urban music acts such as: Maluma, Ozuna and Bad Bunny.
This is the first time 'La Mala' will perform at this acclaimed ceremony; the up-and-coming singer is preparing a performance that will surely surprise the audience.
The 30th edition of “Premio Lo Nuestro a la Música Latina” will broadcast live starting at 7 p.m. ET/PT (6 p.m. CT) from American Airlines Arena in Miami on Thursday, February 22, 2018, on the Univision Network and via streaming on Univision NOW.
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The Singer Recently Took Part In CIW’s Third Annual Spanish-Language Panel ‘A Citizen’s Guide To Creating Change In Your Community’ 

Following a memorable run, which earned her praise from media outlets like People - Chica, Victoria ‘La Mala’ concluded her participation in Univision’s popular dancing competition ‘Mira Quien Baila;’ however,her commitment to Casa de Esperanza will continue moving forward.
The non-profit organization, which provides shelter and services to women and children who have been victims of domestic violence, will receive $5,000 thanks to Victoria and the show’s organizers.
As a fierce advocate for the advancement of Latino community, the singer behind the #1 single ‘Si Va A Doler Que Duela,’took part in the CIW’s (Chicago Ideas Week) third annual Spanish Language Conversation, ‘A Citizen’s Guide to Creating Change in Your Community,’ which took place on October 21st.
La Mala’s passionate advocacy for undocumented youth and her personal story of perseverance, made her an ideal candidate to share insights with attendees - especially in the wake of the administration’s recent move to end DACA. The empowering event allowed her to speak about the issues and experiences that are dear to her heart and that have influenced her work as an artist.
In 2018, will remain committed to support Casa de Esperanza’s work and will continue to fiercely advocate for women and immigrants by being involved in community awareness campaigns and in national initiatives that promote social justice.
‘Si Va A Doler Que Duela’ is on the #1 song in Guatemala for the second consecutive week, after Victoria ‘La Mala’ became the first artist to ever top all six different musical charts in the Central American country last week.
 
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