MAC Joins Forces With Rihanna
“When you think of makeup, the brand that pops into your mind — for something legit — is MAC.”
“The four collections, to be known as RiRi [Hearts] MAC, will break throughout 2013, and current plans call for 31 stockkeeping units. In another first, MAC is calling Rihanna, who turns 25 years old today, a “creative partner” rather than a collaborator. Her name will appear on the packaging, and her signature will be embossed on the RiRi Woo lipstick case and on the bullets of the summer lipsticks, as well as several of the fall and holiday pieces.”
Read more about Rihanna’s collaboration with MAC at WWD.