West London born and Raised, Kasai ( real name Elise) uses music as a route to self-healing and in her short time releasing music, never has this been more true than on new single “Habit.” The honey-toned song is written about the age-old ability to stay in a relationship just because it’s convenient; when your mind plays tricks on you and your desire can’t see beyond the truth of a lack of respect and under-appreciation.
Beginning her process by writing poetry or a story, Kasai weaves her words into a song – but only when they feel right – a key component of her perfectionist character. Writing all her own music, and co-producing her beats – Kasai grew up in a family of musicians, playing the piano and drums from a young age.
Officially making music since 2016, Kasai decided to release her first ever track back in 2017, accumulating 60K plays in two months. With her confidence boosted, but wanting everything to be as true to herself as possible, she removed the track and got her head down -making music that she felt truly represented her sound and persona.
With a year of hard work under her belt, Kasai then wrote her debut single “Pretty Boys” (July 2018) which features US heavy-weight Joey Bada$$. The song began, as many do, as a demo; however Nike offered Kasai a campaign in which she could use a snippet of a song, whilst wearing the Airmax 270. Using “Pretty Boys”, with just her own vocal, Kasai attracted the attention of social media follower and highly respected rapper Joey Bada$$, who insisted he write to the track. An organic collaboration, the song speaks volumes of talent, and is one of the catchiest debuts of the year. A fusion of sounds and genres, and a US/UK collaboration, “Pretty Boys” is the perfect debut from Kasai, who is set to floor listeners with not only her ability to write the catchiest of tastemaker Pop singles, inflected with the nostalgia of blissful 90’s RnB vocals; but also her beauty and style.
Garnering the support of the likes of Nylon, The Fader, I-D Magazine, Wonderland, Clash, MTV, Best Fit and more, earlier this year, Kasai is set to firmly cement herself as one of the key emerging faces in UK music for 2019.
A true star in the making, mark Kasai as your new favorite pop star, you just don’t know it yet.