Harley Viera-Newton is a DJ and Fashion Designer.

Born in London but raised in LA, this NYU grad turned her keen eye for fashion and her love for music into a global brand.  Harley Viera-Newton, currently represented by Roc Nation, began her career as a DJ by throwing weekly parties at local NY hotspots.  As she continued to gain momentum in the world of music, she started to DJ globally, traveling all over the United States, Europe, Asia, and South America, from Paris Fashion Week to Coachella, and everywhere in between. You will often find her DJing high-end fashion events in NYC and at fashion weeks around the world.

Harley began her fashion career as a model, but quickly realized her passion for design.  Harley has collaborated with several large brands on special projects such as Calvin Klein, Armani, Ralph Lauren, and Target in addition to partnering with DVF, Mark Cross, and Judith Leiber on successful capsule collections. Harley’s effortless-chic style has been praised from runways to high streets, appearing on the covers and inside the pages of magazines such as Vogue, Nylon, Harper’s Bazaar, Elle, and Glamour as well as in global campaigns for brands such as Hermes, Michael Kors, and DKNY.

In June of 2016, Harley launched her namesake label HVN, a line of vintage inspired luxury silk dresses that stemmed from her devotion to classic silhouettes and her inability to find them on the market.  After two years researching and perfecting the fit of each core style, HVN was launched to both customer and critical acclaim – the first collection sold out almost entirely in under two weeks.  Since then, celebrities such as Selena Gomez, Reese Witherspoon, Katy Perry, Karlie Kloss, Jennifer Garner, and countless others have been spotted in her designs on multiple occasions. HVN is now sold at major retailers worldwide and on www.hvnlabel.com.


Harley Viera Newton is the Target Style Editor for June! Target has a Tumblr where they’ll be showcasing looks Harley styled to match the songs she picked for the Target Summer Playlist alongside DJ/Video Director Vashtie. Check it out here.



"A great playlist can get you through almost anything—a bad breakup, a hard run or a long workday. To help “EOD” get here faster, we asked DJ Harley Viera-Newton to curate her ultimate Spotify playlist. Known as one of New York’s top DJs, she couldn’t resist adding a couple remixed tracks by MS MR, Two Door Cinema Club and Daft Punk."

Head over to A Bullseye View to check out Harley's playlist.

DJ Harley Viera-Newton Joins Forces With Diane von Furstenberg on a Playful Limited Edition Collection for the Holidays Giorgio Armani - One Night Only NYC - SuperPier - Arrivals

Inspired by Viera-Newton’s beloved black cat, Marmite, the collection consists of a Feline Fetish Bag ($395) and a Feline Headphone & Play Button ($95) perfect for spinning—and gifting. The piece de resistance is the finely beaded fetish bag with its oh-so-distinctive style and sleek feline features defined with hand beaded crystals and pink thread embroidery. Fetish_Bag_Pink HVN_headphone8x11_RGB

“I am so honored to share this collaboration with DVF!,” says Viera-Newton, who DJ’d the After-Party for the DVF Spring 2013 Runway Show. “Diane is so iconic, so talented, and so much fun - I can't think of a better introduction to the design process.”

Diane von Furstenberg is equally enthusiastic, “I am so excited to work with Harley. She has effortless style and I think we have created something fun for the holidays. And I love the cat because it is so authentic to Harley and I am always telling young designers to be true to themselves!”

The collection will be available online at DVF.com on November 13 .


The Roc Nation family came out last week to support a series of Roc Nation Sports x Airbnb events at The 40/40 Club! CC Sabathia, Geno Smith, Kevin Durant, Victor Cruz, Meek Mill, and Harley Viera-Newton were all in the house. Roc Nation Sports & Airbnb Present "Welcome To New York" At The 40/40 Club Roc Nation Sports Celebration Presented By Airbnb At The 40/40 Club Roc Nation Sports & Airbnb Present "Digital Mixer" At The 40/40 Club Roc Nation Sports Celebration Presented By Airbnb At The 40/40 Club Roc Nation Sports & Airbnb Present "Welcome To New York" At The 40/40 Club