Harley Viera-Newton is a DJ and model.

Viera-Newton was born in London, raised in Los Angeles, and graduated from New York University. While still an undergrad, she began DJing and was later signed by Jay Z’s RocNation. She DJ’s all over the United States, Europe, Asia and South America, from Paris Fashion Week to Coachella, and everywhere in between.

Harley’s effortless-chic style has been praised from runways to high streets, appearing on the covers and inside the pages of magazines such as Vogue (British, American, Mexican, Brazilian), Nylon, Harper’s Bazaar, W, Elle, Glamour, The New York Times T Magazine, Oyster, Purple, Jalouse, and more. Most recently, Harley was Vogue.co.uk’s popular month-long “Today I’m Wearing” star (July 2012) http://www.vogue.co.uk/photo-blogs/harley-viera-newton.

Viera-Newton has also been featured in advertising for brands including Araks (photog. Alexa Chung), Net-A-Porter (photog. Patrick Demarchelier), Printemps (photog. Olivier Zahm), Cole Haan (photog. The Selby) and Hermes (photog. Matt Irwin), and has liaised as social media correspondent and guest style editor for global brands like Mulberry, Target, Juicy Couture and Dior, paving the way for the launch of her own website, HarleyVieraNewton.com.

When she’s not working, Harley and her cat, Marmite, call New York City home.


Harley Viera-Newton is definitely the life of the party and NYLON magazine seems to agree! Check out the DJ/model on the cover of NYLON Mexico’s March 2012 issue.

Harley Viera Newton is the Target Style Editor for June! Target has a Tumblr where they’ll be showcasing looks Harley styled to match the songs she picked for the Target Summer Playlist alongside DJ/Video Director Vashtie. Check it out here.



"A great playlist can get you through almost anything—a bad breakup, a hard run or a long workday. To help “EOD” get here faster, we asked DJ Harley Viera-Newton to curate her ultimate Spotify playlist. Known as one of New York’s top DJs, she couldn’t resist adding a couple remixed tracks by MS MR, Two Door Cinema Club and Daft Punk."

Head over to A Bullseye View to check out Harley's playlist.

DJ Harley Viera-Newton Joins Forces With Diane von Furstenberg on a Playful Limited Edition Collection for the Holidays Giorgio Armani - One Night Only NYC - SuperPier - Arrivals

Inspired by Viera-Newton’s beloved black cat, Marmite, the collection consists of a Feline Fetish Bag ($395) and a Feline Headphone & Play Button ($95) perfect for spinning—and gifting. The piece de resistance is the finely beaded fetish bag with its oh-so-distinctive style and sleek feline features defined with hand beaded crystals and pink thread embroidery. Fetish_Bag_Pink HVN_headphone8x11_RGB

“I am so honored to share this collaboration with DVF!,” says Viera-Newton, who DJ’d the After-Party for the DVF Spring 2013 Runway Show. “Diane is so iconic, so talented, and so much fun - I can't think of a better introduction to the design process.”

Diane von Furstenberg is equally enthusiastic, “I am so excited to work with Harley. She has effortless style and I think we have created something fun for the holidays. And I love the cat because it is so authentic to Harley and I am always telling young designers to be true to themselves!”

The collection will be available online at DVF.com on November 13 .


Harley Viera Newton is getting in the holiday spirit. Join her in celebrating the holidays by listening to her "A Homefriends Christmas" mix with DJ Ross One.

The Roc Nation family came out last week to support a series of Roc Nation Sports x Airbnb events at The 40/40 Club! CC Sabathia, Geno Smith, Kevin Durant, Victor Cruz, Meek Mill, and Harley Viera-Newton were all in the house. Roc Nation Sports & Airbnb Present "Welcome To New York" At The 40/40 Club Roc Nation Sports Celebration Presented By Airbnb At The 40/40 Club Roc Nation Sports & Airbnb Present "Digital Mixer" At The 40/40 Club Roc Nation Sports Celebration Presented By Airbnb At The 40/40 Club Roc Nation Sports & Airbnb Present "Welcome To New York" At The 40/40 Club