Model/DJ Harley Viera-Newton and MTV Hive’s Matt Pinfield chat about UK post-punk, Cults, Dawes, Vaccines and the long-awaited return of The Strokes.
Harley Viera-Newton is a DJ and Fashion Designer.
Born in London but raised in LA, this NYU grad turned her keen eye for fashion and her love for music into a global brand. Harley Viera-Newton, currently represented by Roc Nation, began her career as a DJ by throwing weekly parties at local NY hotspots. As she continued to gain momentum in the world of music, she started to DJ globally, traveling all over the United States, Europe, Asia, and South America, from Paris Fashion Week to Coachella, and everywhere in between. You will often find her DJing high-end fashion events in NYC and at fashion weeks around the world.
Harley began her fashion career as a model, but quickly realized her passion for design. Harley has collaborated with several large brands on special projects such as Calvin Klein, Armani, Ralph Lauren, and Target in addition to partnering with DVF, Mark Cross, and Judith Leiber on successful capsule collections. Harley’s effortless-chic style has been praised from runways to high streets, appearing on the covers and inside the pages of magazines such as Vogue, Nylon, Harper’s Bazaar, Elle, and Glamour as well as in global campaigns for brands such as Hermes, Michael Kors, and DKNY.
In June of 2016, Harley launched her namesake label HVN, a line of vintage inspired luxury silk dresses that stemmed from her devotion to classic silhouettes and her inability to find them on the market. After two years researching and perfecting the fit of each core style, HVN was launched to both customer and critical acclaim – the first collection sold out almost entirely in under two weeks. Since then, celebrities such as Selena Gomez, Reese Witherspoon, Katy Perry, Karlie Kloss, Jennifer Garner, and countless others have been spotted in her designs on multiple occasions. HVN is now sold at major retailers worldwide and on www.hvnlabel.com.
Inspired by Viera-Newton’s beloved black cat, Marmite, the collection consists of a Feline Fetish Bag ($395) and a Feline Headphone & Play Button ($95) perfect for spinning—and gifting. The piece de resistance is the finely beaded fetish bag with its oh-so-distinctive style and sleek feline features defined with hand beaded crystals and pink thread embroidery.“I am so honored to share this collaboration with DVF!,” says Viera-Newton, who DJ’d the After-Party for the DVF Spring 2013 Runway Show. “Diane is so iconic, so talented, and so much fun - I can't think of a better introduction to the design process.”
Harley Viera-Newton debuts her clothing line HVN! Read all about it in Vogue Magazine here.
See the collection now here.