VICTORIA “LA MALA”

When you think of traditional Mexican music, you don’t think of a saucy, sexy powerhouse Latina diva with a hip-hop swagger and a whole lot of heart. However, Victoria “La Mala” Ortiz is about to change that perception for good. The singer and songwriter transforms the Banda genre with her impressive vocal range, striking style, and urban savvy. She describes this enigmatic musical hybrid best.
“If 2Pac and Selena had a child, it would be me,” the singer declares with a grin. “I have old school influences with a new spirit.”

As a child in Mexico City, Victoria started singing nursery rhymes literally before she learned to speak. She can recall wild parties with either a live Banda or Mariachi band performing at her family’s home on a weekly basis, immersing her in music. Moving to New York City, she formally pursued her dream of becoming a singer, cutting her first demo in between late night club gigs throughout the Boroughs. Those songs eventually fell into the hands of tastemaker Pepe Garza. Victoria’s debut single “Ahora Soy Mala” hit airwaves and incited a flurry of requests.

As her star rose in Mexico, the States also started to notice in a big way. 2012 saw Victoria sing the “National Anthem” at the WBO championship bout on HBO and she went on to support the Banda genre’s most renowned talent Banda El Recodo at the Anaheim Convention Center a year later. Her music video for “El Corrido Del Amor” from Mala album even exceeded 1.8 million views on YouTube. South of the border, Sinaloa Governor Mario Lopez Valdez proclaimed her Tourism Ambassador of the State and Mun2 dubbed her “Hot List Artist to Watch.” In 2015, Victoria made her debut in the US by being on the first Billboard, Latin Artist to Watch article as the only female and the only artist in her genre. She ended the year with being recognized in People En Espanol’s Hot List, again being one of only 2 female artists and the only one in Regional Mexican music. Most recently Victoria was nominated for Premios Juventud 2016 for Producers Choice.

Now, Victoria is about to take over the rest of the world. Her 2016 single “Vete Mucho” has the traditional sound of Mexican corridos but with Victoria’s twist. “I envisioned it to be a female empowerment anthem. It’s important for me to inspire and empower women. There is a generation of girls like me who are young, strong, independent, and need to be heard.

She shines a new light on Banda. Often associated with cartel anthems, the genre’s core has often been overshadowed by controversy in the past few years. “Some traditional Mexican music has been linked with so much negativity,” sighs Victoria. “I want to associate it with motivation, inspiration, happiness, and love, giving everyone a reason to feel great about themselves and life in general.”

Cuando pensamos en la música tradicional mexicana, no pensamos en una diva latina atrevida, con potencial sexy, con un pavoneo hip-hop y un gran de corazón. Sin embargo, Victoria “La Mala” Ortiz está a punto de cambiar esa percepción para siempre. La cantante y compositora transforma el género de Banda con su impresionante registro vocal, estilo sorprendente y con experiencia urbana. Ella es la mejor en describir este híbrido enigmático musical. “Si 2Pac y Selena hubiesen tenido un hijo, sería yo”, declara la cantante con una sonrisa. “Tengo influencias del pasado con un espíritu nuevo.”

De pequeña en la Ciudad de México, Victoria comenzó a cantar canciones de cuna, literalmente, antes de que ella hablara. Ella puede recordar fiestas salvajes con Banda en vivo o Banda Mariachi tocando cada semana en la casa de su familia, sumergiendola en la música. Al mudarse a la ciudad de Nueva York, ella persiguió formalmente su sueño de convertirse en cantante, presentando su primer demo entre conciertos de discotecas nocturnas a través de los Distritos. Eventualmente esas canciones cayeron en manos del creador de tendencias Pepe Garza. El primer sencillo de Victoria “Ahora soy mala” pego en la radio e incito un aluvión de peticiones. Dado su floreciente éxito, a medida que su estrella se levantó en México, los Estados también comenzó a notar a lo grande.

El 2012 vio a Victoria cantar el “Himno Nacional” en la pelea de campeonato de la WBO en HBO y un año después apoyo a La Banda el Recodo, el grupo más reconocido del género de Banda, en el Centro de Convenciones de Anaheim. Incluso su video musical “El Corrido Del Amor” del álbum Mala excedió 1 millón de visitas en YouTube. Al sur de la frontera, el gobernador de Sinaloa Mario López Valdez la proclamó como Embajador de Turismo del Estado y Mun2 la apodó “Hot List.” En el 2015 Victoria llego a estar en el primer edicíon de Billboard, Latin Artist on the Rise 2015 y tambien termino el año en People En Español, Hot list. Victoria era la unica de su genero y solo 1 de 2 mujeres en la musica. Mas recente Victoria fue nominada a Premios Juventud 2016, como “Producers Choice”.

En Octobre del 2016, Victoria lanzo su sencillo “Vete Mucho” que hizo su debut en el Hot Songs de Monitor Latino en la posicion #6. “Vete Mucho,” es un himno de empoderamiento femenino. Es importante para mí inspirar y empoderar a las mujeres. Hay una generación de mujeres jóvenes, fuertes, independientes como yo y necesitan ser escuchadas.

Ella brilla una nueva luz sobre Banda. Muchas veces asociado con himnos de los cártel, el núcleo del género se ha visto ensombrecido por la controversia en los últimos años. “Parte de la música tradicional mexicana se ha ligado con tanta negatividad”, suspira Victoria. “Quiero asociarlo con motivación, inspiración, felicidad y amor, dando a todos una razón para sentirse bien acerca de sí mismos y de la vida en general.”

Al final, Victoria da nueva vida a sus cultivos en más de un sentido. “La Mala significa chica mala”, dice ella. “Yo lo veo como un poderoso apodo. No hay ninguna palabra en español para describir a una mujer increíble así que vamos a cambiar el nombre de La Mala de lo negativo a una mujer ruda, fuerte e independiente que lucha por lo que cree “.

Discography

Si Va A Doler Que Duela (Pop Version)

RELEASED ON 16/06/2017

Si Va A Doler Que Duela (Pop Version)

Victoria La Mala

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Si Va A Doler Que Duela

RELEASED ON 05/05/2017

Si Va A Doler Que Duela

Victoria La Mala

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Vete Mucho

RELEASED ON 03/02/2017

Vete Mucho

Victoria La Mala

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MEDIA

LATEST POSTS

MOZART LA PARA ANNOUNCED AS OPENING ACT FOR THE KING OF BACHATA ROMEO SANTOS’ "GOLDEN TOUR" ACROSS NORTH AMERICA Additional Opening Acts Include Victoria La Mala, Karen Rodriguez and Mr. Paradise Tickets Are On Sale At www.Livenation.com Mozart La Para, Victoria La Mala, Karen Rodriguez and Mr. Paradise were announced as opening acts during Romeo Santos’ “GOLDEN TOUR 2018”; the Roc Nation Latin artists will accompany “The King of Bachata” across the United States and Canada.   The tour is titled after Santos' latest studio album Golden, which was released earlier this year and earned the biggest sales week for a Latin studio album not only of 2017, but in over two years. The album also marks Santos' fourth No. 1 on the Top Latin Albums chart and his third top 10 on the Billboard 200.   Mozart La Para, leader of the Latin urban music movement in the Dominican Republic, and who was the first artist signed by Romeo Santos under the division of Roc Nation Latin, will be in charge of opening the majority of the shows on the East Coast, including the tour’s kickoff at the iconic Madison Square Garden in NY.   “I'm beyond excited! It's an honor to join the boss, Romeo Santos, on his ‘Golden Tour’.” – Mozart La Para   Victoria La Mala, who is one of the most promising artists in Regional Mexican music, recognized for her unique style, and who recently participated in Univision’s popular dancing competition ‘Mira Quien Baila,’ will be opening the dates of the West Coast including one of the two shows at the Forum in Los Angeles.   New York native, Karen Rodriguez, will open the Friday, Feb. 16 concert in NY, before making her way to Chicago and Toronto. The ‘American Idol’ finalist is also known for her Spanish language covers of big English pop hits on YouTube, including Adele’s "Hello" and Drake's "Hotline Bling." She has also collaborated with her mentor, Romeo Santos, as a writer on his second album, Formula, Vol 2.   Dominican artist, Mr. Paradise, is slated as the opener for the Saturday, Feb. 17 show in NY, Saturday, March 3 in Montreal, QC, and Tuesday, March 6 in Boston. His sound is a diverse mix of rhythms such as Afro-Latino, Hip-Hop, and Classic Spanish blended with beautiful lyrics and Flamenco harmonies --- something that the public will be able to enjoy live at the preview of his upcoming EP.   Romeo Santos 2018 "Golden Tour" Dates: Thu Feb 15         New York, NY            Madison Square Garden - Mozart La Para Fri Feb 16          New York, NY            Madison Square Garden - Karen Rodriguez Sat Feb 17          New York, NY            Madison Square Garden - Mr. Paradise Wed Feb 28        Chicago, IL                 United Center   - Karen Rodriguez Fri Mar 02         Toronto, ON               Air Canada Centre   - Karen Rodriguez Sat Mar 03         Montreal, QC            Bell Centre - Mr. Paradise Tue Mar 06        Boston, MA                Agganis Arena - Mr. Paradise Wed Mar 07       Boston, MA                 Agganis Arena   - Mozart La Para Thu Mar 08       Allentown, PA            PPL Center- Mozart La Para Sat Mar 10         Fairfax, VA                EagleBank Arena - Mozart La Para Tue Mar 13        Orlando, FL                Amway Center - Mozart La Para Thu Mar 15        Miami, FL                  AmericanAirlines Arena - Mozart La Para Sun Mar 18         Atlanta, GA                Philips Arena - Mozart La Para Tue Mar 20        Houston, TX               Toyota Center - Victoria La Mala Wed Mar 21       Dallas, TX                   American Airlines Center - Victoria La Mala Sat Mar 24         El Paso, TX                 Don Haskins Center - Victoria La Mala Sun Mar 25         San Antonio, TX           AT&T Center - Victoria La Mala Fri Mar 30         Los Angeles, CA           The Forum - Victoria La Mala Tue Apr 03         San Diego, CA            Viejas Arena - Victoria La Mala Fri Apr 06          Oakland, CA               Oracle Arena- Victoria La Mala
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In Addition To ‘La Mala’, Other Artists Such As Olga Tañón, Romeo Santos, Maluma, Ozuna And Bad Bunny Are Also Confirmed To Participate In This Epic Night
Earlier today, it was announced that the popular singer of regional Mexican music, Victoria 'La Mala' will participate in the 30th edition of "Premio Lo Nuestro a la Musica Latina."
During this edition, the best of Latin music will be celebrated. The gala will revive historical moments and will take the audience on a 30-year journey of Hispanic musical history, with collaborations that will surely leave their mark. Among the artists announced today are also, Olga Tañón, who with 30 statuettes, is the artist with the most PLN awards; the renowned singer, Romeo Santos; also some of the hottest urban music acts such as: Maluma, Ozuna and Bad Bunny.
This is the first time 'La Mala' will perform at this acclaimed ceremony; the up-and-coming singer is preparing a performance that will surely surprise the audience.
The 30th edition of “Premio Lo Nuestro a la Música Latina” will broadcast live starting at 7 p.m. ET/PT (6 p.m. CT) from American Airlines Arena in Miami on Thursday, February 22, 2018, on the Univision Network and via streaming on Univision NOW.
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The Singer Recently Took Part In CIW’s Third Annual Spanish-Language Panel ‘A Citizen’s Guide To Creating Change In Your Community’ 

Following a memorable run, which earned her praise from media outlets like People - Chica, Victoria ‘La Mala’ concluded her participation in Univision’s popular dancing competition ‘Mira Quien Baila;’ however,her commitment to Casa de Esperanza will continue moving forward.
The non-profit organization, which provides shelter and services to women and children who have been victims of domestic violence, will receive $5,000 thanks to Victoria and the show’s organizers.
As a fierce advocate for the advancement of Latino community, the singer behind the #1 single ‘Si Va A Doler Que Duela,’took part in the CIW’s (Chicago Ideas Week) third annual Spanish Language Conversation, ‘A Citizen’s Guide to Creating Change in Your Community,’ which took place on October 21st.
La Mala’s passionate advocacy for undocumented youth and her personal story of perseverance, made her an ideal candidate to share insights with attendees - especially in the wake of the administration’s recent move to end DACA. The empowering event allowed her to speak about the issues and experiences that are dear to her heart and that have influenced her work as an artist.
In 2018, will remain committed to support Casa de Esperanza’s work and will continue to fiercely advocate for women and immigrants by being involved in community awareness campaigns and in national initiatives that promote social justice.
‘Si Va A Doler Que Duela’ is on the #1 song in Guatemala for the second consecutive week, after Victoria ‘La Mala’ became the first artist to ever top all six different musical charts in the Central American country last week.
 
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Her Single ‘Si Va A Doler Que Duela’ Recently Topped The Charts During Four Consecutive Weeks in El Salvador Widening her presence in the Hispanic entertainment industry, regional Mexican singer, and trendsetter, Victoria “La Mala,” has joined the new season of Univision’s popular dancing competition ‘Mira Quien Baila’ as one of the celebrity contestants. The show premiered yesterday and plans to captivate Latino audiences across the United States and Latin America. For her first appearance, Victoria “La Mala” performed a salsa routine with her partner, Juan Carlos Nicot, to the famous song “La Rebelión – Joe Arroyo (No Le Pegue A La Negra).” Other participants include Dayanara Torres, Pablo Montero, and Marlene Favela. Success follows Victoria ‘La Mala’ wherever she goes. Her revolutionary blend of regional Mexican sounds enhanced with urban swagger has rapidly earned her a growing fan base. Recently, her single ‘Si Va A Doler Que Duela’ topped the charts in El Salvador, remaining in the #1 position during four consecutive weeks. No one is immune to Victoria “La Mala’s” talent and raw emotion. During a recent interview with the artist, music industry figure, Pepe Garza, was unable to hold back tears after being profoundly moved by her performance. Undoubtedly, her personal work has the power to touch hearts across all markets and backgrounds.   A few weeks ago, Victoria “La Mala” was part of the lineup for the first-ever ‘Los Dells Festival,’ which took place in Madison, WI, alongside major headliners such as Latin Rock legends, Mana; op sensation, Prince Royce; and urban icons like Nicky Jam and Wisin. The spectacular event brought in an estimated 17,000 attendees. Up next, she will be performing at the Miller Lite Fiestas Patrias concert at the Downtown Las Vegas Events Center on September 21. ‘La Mala’ is unstoppable, and this is only the beginning.    
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