Notching two million YouTube views from a single Drake cover, inking a major record label deal, and selling out your very first headlining show – all before the age of 20 – isn’t the norm. But then again, many do not posses the same passion and prowess as the purple-haired unicorn, Justine Skye.
Hailing from the do-or-die streets of Brooklyn, New York, Skye wasn’t always the outspoken gal being groomed for the bright lights of fame, but one thing was for certain: she could sing. “I was really, really shy,” Justine recalls.
But a Q&A session at a BMI panel would break her stoop-kid-syndrome, as she unlocked her star potential with a soulful, a capella rendition of Sam Sparro’s hit single “Black and Gold.” Sparking a light bulb-moment for many in the crowd, Skye’s seductive sound was the unparalleled breath of fresh air the industry lacked.
As a result of the young songstress’ serious serenading on the BMI stage, accompanied by a few YouTube videos, the magic of Justine Skye spread like wildfire. In the blink of an eye, the Internet sensation dropped her debut EP Everyday Living last summer, her official introduction to the world at large. Now, the public could put a voice to the flawless chocolate complexion that had become a mainstay on Tumblr dashboards and Instagram favorite pages. Although only 17 years old at the time, Justine’s EP was chock-full of impressively expressive, feel good tracks centered around teenage life. From boys to brushing off the haters, late nights, and kicking back with her home girls, Everyday Living struck a chord and hit home like a fervent fever pitch, generating her beloved fanbase, #UnicornNation.
Since her debut musical release, the singer’s strides have garnered cosigns from the likes of VIBE and The Fader – who recognize the rising pop star as a real and raw force to be reckoned with.
After nearly two years of familiarizing the public with the Skye sound, countless studio sessions with the hottest producers and songwriters, and curating the coolest vibes for her next project, the 20-year-old unleashed more of her Unicorn mystique on the world with Emotionally Unavailable.
Between a trying breakup and the casualties of transitioning from adolescent to young adult, Justine has truly evolved, not only personally but musically, expanding her horizons like never before.
If there was any doubt that Justine Skye’s star power has been unlocked, think again. The new gal on the music scene is already solidifying herself as a mainstay, leading the pack with her new groove and “sky is the limit” moniker.
The-Dream is the first guest on Genius’ new #GeniusLevel series. Watch HERE.
Justine Skye launched her campaign with ICING. Get her new collection in stores and online HERE.
Justine Skye features on CLMD’s new song, “Never Wanna Lose You” with Jesper Jenset. Listen on TIDAL.