Model/DJ Harley Viera-Newton and MTV Hive’s Matt Pinfield chat about UK post-punk, Cults, Dawes, Vaccines and the long-awaited return of The Strokes.
Harley Viera-Newton is a DJ and model.
Viera-Newton was born in London, raised in Los Angeles, and graduated from New York University. While still an undergrad, she began DJing and was later signed by Jay Z’s RocNation. She DJ’s all over the United States, Europe, Asia and South America, from Paris Fashion Week to Coachella, and everywhere in between.
Harley’s effortless-chic style has been praised from runways to high streets, appearing on the covers and inside the pages of magazines such as Vogue (British, American, Mexican, Brazilian), Nylon, Harper’s Bazaar, W, Elle, Glamour, The New York Times T Magazine, Oyster, Purple, Jalouse, and more. Most recently, Harley was Vogue.co.uk’s popular month-long “Today I’m Wearing” star (July 2012) http://www.vogue.co.uk/photo-blogs/harley-viera-newton.
Viera-Newton has also been featured in advertising for brands including Araks (photog. Alexa Chung), Net-A-Porter (photog. Patrick Demarchelier), Printemps (photog. Olivier Zahm), Cole Haan (photog. The Selby) and Hermes (photog. Matt Irwin), and has liaised as social media correspondent and guest style editor for global brands like Mulberry, Target, Juicy Couture and Dior, paving the way for the launch of her own website, HarleyVieraNewton.com.
When she’s not working, Harley and her cat, Marmite, call New York City home.
Inspired by Viera-Newton’s beloved black cat, Marmite, the collection consists of a Feline Fetish Bag ($395) and a Feline Headphone & Play Button ($95) perfect for spinning—and gifting. The piece de resistance is the finely beaded fetish bag with its oh-so-distinctive style and sleek feline features defined with hand beaded crystals and pink thread embroidery.“I am so honored to share this collaboration with DVF!,” says Viera-Newton, who DJ’d the After-Party for the DVF Spring 2013 Runway Show. “Diane is so iconic, so talented, and so much fun - I can't think of a better introduction to the design process.”
Harley Viera-Newton debuts her clothing line HVN! Read all about it in Vogue Magazine here.
See the collection now here.