Farina Joins the Roc Nation Latin Family
FARINA LA NENA FINA
Joins the RocNation Latin Family
The Colombian Urban Artist Farina“La Nena Fina” becomes the newest member of the Roc Nation Latin family joining the next generation of Latin Artists under CEO Romeo Santos. Born in Medellín, Colombia Farina is one of those rare artists that come once every generation. With raw grace and talent, her music combines powerful songwriting, the ability to both sing and rap while flawlessly weaving dancehall, reggae, reggaetón, trap, rap, pop and folklore genres. A triple threat dominating music, television and fashion Farina is set to become the next Latina Global Superstar.
“I was very impressed with her style. I heard three songs and I knew she had something special. I welcome Farina to the RocNation Latin family” – said the CEO of Roc Nation Latin Romeo Santos.
In a genre dominated by men, Farina, has broken through barriers leading the way for the next generation of women in the urban genre. In early 2017 Farina released the worldwide single “Mejor Que Yo” produced by genre hitmakers A&X-Alcover & Xtassy. Wyclef Jean nominated Farina for the Artist of Tomorrow Campaign in conjunction with the 59th GRAMMY Awards and CBS.com; she was the only Latin Artist nominated.
Farina is currently recording a brand new album, Mejor que Yo, alongside her mentor and musical godfather, legendary GRAMMY® Award winning megastar Wyclef Jean (Shakira, Fugees, Santana & Whitney Houston). With her eyes set on the international market Farina is ready for the next phase of her international career with Roc Nation Latin.
About Farina: Once every generation comes a talent as pure and raw as Farina La Nena Fina. She is one of these rare artists who through her poetic songwriting, edgy command of storytelling, ability to sing and rap while flawlessly weaving dancehall, reggae, reggaetón, trap, rap, pop and folklore genres with the sensibility and vulnerability of a woman’s perspective giving life to her persona La Nena Fina. Born in Medellin, Colombia, a country that has produced some of the brightest stars to come out of Latin America, Farina, which in Arabic means “unique” and Pao (her surname) the Chinese meaning for “wrap around”, refers to her maternal and paternal ancestry and a diverse combination of cultures and heritage that are at the core of her artistry. In 2005 Farina debuted on national television on the Colombian reality talent show “Factor X”, finishing third place, amongst more than 45,000 applicants. Farina’s performances garnered her national attention, as she became the first female artist to dominate the Latin Urban genre in her native Colombia. 2017 witnessed the “musical rebirth” of Farina with the worldwide release of her single, “Mejor Que Yo” produced by genre hitmakers A&X- Alcover & Xtassy. She was also one of three artists nominated for the Artist of Tomorrow campaign in conjunction with the 59th GRAMMY Awards and CBS.com. She was the only Latin artist to participate in the program. Farina “La Nena Fina” who in a short period of time has become a triple-threat, dominating music, television and fashion is poised to move into the biggest phase yet of her career. With talent, charisma and youthfulness she is set to become the next Latina global superstar.