Big Sean x PUMA
Global Sports Brand PUMA has signed Grammy nominated, multi-platinum recording artist , Sean Anderson, better known as Big Sean, as their new Brand Ambassador and Creative Collaborator. Partnering with the accomplished hip-hop artist expands the brand’s roster of partners that lend their creativity and give inspiration to PUMA’s lifestyle product range.
As Brand Ambassador and Creative Collaborator, Big Sean will be working collaboratively with PUMA to design an exclusive collection that’s set to release in Spring 2018. Before that comes to fruition, he will be repping the big cat and wear styles from their Classics line – from the iconic PUMA Suede and Clyde to the forever fly T7 Track Jacket and Pants. He will also be the face of the next PUMA Classics campaign this summer.
Adam Petrick, PUMA’s Global Director for Brand Marketing remarks about the partnership, “We are thrilled to have Big Sean on board. Anyone who’s followed him throughout his career will know that his talent goes beyond music. His passion for creativity and individuality is very strong. We’ve already kicked off the design process with Sean and we’re glad to see a fusion of his unique style and PUMA’s sports heritage coming through. We’re very pleased to welcome Sean to the PUMA family.”