It would be an understatement to call Britain’s Alexander Coe a DJ pioneer. As Sasha, he had led dance music since the late '80s and has built a legacy that few, if any, DJs will ever match. For all that Sasha has achieved - the seminal mix albums, the rock star tours, the enduring club anthems – he was the first DJ to tour America like a rockstar. It is his groundbreaking DJ moments that truly built his career. Sasha has taken his explosive show to major festivals like Big Day Out, Coachella, Ultra Music Festival and Glastonbury, and every night club in between. Sasha's magnificent dancefloor records, some of the more notorious being Higher Ground, the Xpander EP and top tune Wavy Gravy, all overshadow his pop moments (notably remixes of Madonna, Seal, and D:Ream) . Sasha now curates the music he loves on his own imprint dubbed Last Night On Earth. The label is Sasha’s home for supporting exciting new electronic music talent and his new solo productions.
March 2013 brought the third installment of Sasha’s Involver series, labeled ‘Invol<3r’ which has received critical acclaim.